Stefano Seletti

Stefano Seletti, born in 1972, is an Italian entrepreneur renowned for his visionary approach to design. Since joining the family business, Seletti, in 1987 at the age of 17, he has transformed it into a globally recognised brand celebrated for its innovative and unconventional creations.

Under Stefano's leadership, Seletti has become synonymous with irreverence and irony, producing designs that blend art, daily life, and pop culture. His philosophy centres on "(R)Evolution," a concept that combines revolution and evolution to challenge traditional design norms.

Can you share your creative process when approaching a new design project?

It is often based on instinct and the perception of the future. In the past year, aware of consumer retention, we focused on more affordable and extremely functional references. In addition to this, the ongoing search for what the market doesn't offer, something different, is

Can you discuss a memorable or challenging project you've worked on and the lessons learned?

After interpreting the animal world with Marcantonio, giving it an illuminating function, we are now working together on human figures (Inner Glow), creating a kind of "functional art" that I think will bring us great satisfaction in the future.

If you could redesign something, what would it be?

The square in my town.

Who is your favourite designer?

I don't have favorite designers, but I have many favorite artists.

What are your inspirations?

When I was younger, I sought inspiration by traveling, flipping through design and decor magazines, visiting fairs, watching (and sometimes copying) the work of other designers. Today, my inspiration is more introspective and comes from a long experience in the decoration industry. I've learned to understand what people like, and I almost always succeed. My youthful experience as a supplier for the Retail sector has helped me a lot. It taught me to satisfy the tastes of many people.

Dead or alive. 3 people you would have dinner with.

Gallo, Piero, and my other friend Nino, who unfortunately is no longer with us. They are my "brothers," and with them, I have always shared the most important steps of my life. Many ideas and seemingly absurd projects have originated from a chat at the bar, shaping some important phases of my life.

How would you describe your design aesthetic or philosophy?

Too varied and "wrong" to be described. I don't like perfect things, houses designed by architects where everything is "matched." I love spontaneity, error, disharmony, things that characterize a place regardless of their aesthetics.