BIG BOY CHENG - A quick Q&A

Big Boy Cheng, Philippines

Big Boy Cheng: The Collector Who Turned Culture into a Lifestyle

Christian “Big Boy” Cheng is a creative powerhouse whose influence spans art, sneakers, street culture, and entrepreneurship.

Based in Manila, Big Boy has built a name for himself not just as a businessman, but as a tastemaker and culture curator with one of the most expansive private collections in Asia.

His passion for collecting began at an early age, and over time evolved into an extraordinary pursuit, now home to rare sneakers, limited-edition toys, and artworks. From Dior Jordans and vintage Nike grails to a great collection of Be@rbricks and one-of-a-kind collaborations, Big Boy’s collection is more than personal; it’s a cultural archive.

In 2010, he founded Secret Fresh, a gallery that bridges contemporary art with urban culture. The space has become a platform for rising local talent and global artists alike, known for its playful, boundary-pushing exhibitions and art toy releases. Under Big Boy’s guidance, Secret Fresh has transformed into a meeting point for creatives, collectors, and culture-heads from across the region.

Aside from his work in the art world, Big Boy is also a DJ, food vlogger, and CEO of a family-owned manufacturing empire. Despite his massive success, he maintains a grounded and generous approach, often using his platform to support small businesses, promote Filipino creatives, and uplift the local scene.

Big Boy Cheng isn’t just collecting culture, he’s shaping it. His world is one where art, sneakers, design, and good food all speak the same language: joy, passion, and self-expression.